Here in the Dallas-Ft. Worth area, everyone is raving about the new Cowboys Stadium. I got the chance to take a tour today, and I will agree, it's a beauty. Brand new with state-of-the-art everything and fresh takes on traditional stadium layouts.
Throughout the tour, one thing remained the same: branding. I can't tell you how many times the crisp, blue star motif along with both literal and imaginitive interpretations football shapes repeated themselves throughout the venue. From the flooring to seating, to oversized light fixtures; the navy blue star remained a staple.
Even at the end of the tour, which of course dropped us in the lap of the gift shop, the idea of making sure your brand translates into every market you are servicing was evident with the mash-up of Ford F-150 tailgates as wall fixtures for license plates, bumper stickers and outdoor grilling accessories like koozies. Ford packaged its brand identity of the F-150 to mesh seamlessly with the culture and ideals of the Cowboy franchise, as well as gain visibility with gift shoppers.
Branding is in everything we see. From the Cowboys' perspective, branding makes us nostalgic, it makes us excited, and it makes us proud. What is the culture of your brand?
thanks Krish! Great photos.
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