Superman's "S" was Great Personal Branding

Superman was all about simplicity. A humble blue, yellow and red ensemble along with a capital “S” became his brand identity. Same with Batman. He took it a step further created a suit based on what he might need in the future to fight crime. Not to mention, he had a killer logo.

The same goes with branding. Your costume and insignia are your calling card. What comes to mind when current consumers and potential consumers think of when they hear your brand’s name? Is it the red and yellow “S,” a futuristic bat motif, or is it nothing?

Outfitting your personal brand with something as simple as a color or shape helps build recognition. Your brand is your most valuable asset of your company. Really, who would Wolverine be without his Adamantium claws? Think about that for a second. Without those six metal calling cards, Wolverine would be a regular guy, eternally wandering the streets of Canada looking for the next bar fight.

Though you have to associate a visual statement with your brand, you must also outfit your brand with the tools you might need. Back to Batman. He had all kinds of doodads: hooks, vehicles, wires and customized boomerangs. He and Alfred were always cooking up something new in the Batcave. Though he may not have needed those high-tech gadgets at the time, he knew he might need them in the future. The same goes for branding. Whether you are working on it or not, your brand is developing. Maintaining the proper attitude about your brand makes all the difference in how your customers perceive you, which can impact your bottom line.

Even the Joker with his smeared makeup, yellowed teeth and crazy laugh always had a trick up his sleeve for the future, didn’t he? Why shouldn’t you?