CHAPTER 5 - YOUR ELEVATOR SPEECH

CHAPTER 5 - YOUR ELEVATOR SPEECH

Research before you approach: This is really important if you want to make an impression in 30 seconds. Know what the needs are and how you can feel that need.

Components on the perfect elevator speech:
a. Appropriate Greeting
b. Your name, Position, Company
c. Your connection
d. What is the value add
e. What is the next step
f. Ask permission for contact
g. Extend your card
h. Say Thank you
i. Walk away

[example #1] Hello, Mr. Jones. I’m Dawn Mann the principal and chief creative officer of Break of Day Design AD & PR. We are working with Ms. Reallycool in the Marketing department on 2009 sales collateral. This year alone, we’ve been able to save the department $10,000 on printing just by adjusting the size of the sales poster by 2 inches. I would appreciate the opportunity to audit other department collateral to see if we can do the same. Here’s my card. May I contact your assistant this week to get on your calendar? Thank you.


[example #2] Hi, I’m Dawn Mann principal and chief creative officer of Break of Day Design AD & PR. Our agency specializes in integrated communications for the global sports and entertainment industries. We will evaluate your current communications and goal, integrate key innovative design strategies that will elevate your company to the next level. Please let’s exchange cards. I would appreciate the opportunity to introduce you to the world. May I contact your assistant this week to get on your calendar? Thank you.

Try this formula and let me know how it works for you!